About HumanPanel
Good research starts with better first drafts.
HumanPanel helps researchers, founders and policy teams test surveys on a simulated public before spending on real fieldwork.
Why we built HumanPanel
Surveys are one of the best ways to understand people, and one of the easiest to get wrong. A confusing question, a missing option or the wrong audience can waste weeks of fieldwork and a large budget, and you often only find out after the results are in.
HumanPanel gives you a place to rehearse. Describe who you want to hear from, write your questions, and a simulated panel of up to 1,000 people answers them, each explaining why. You see which questions confuse people, how different segments are likely to react and what to ask next, in time to change course.
It does not replace talking to real people. It helps you ask them better questions, and decide which questions are worth asking at all.
What we believe
Honest about simulation
Our respondents are simulated, and we say so everywhere, including in every summary. Simulated panels are for exploring and piloting, not for replacing people.
Realistic, not stereotyped
Each respondent has a background, contradictions, gaps in knowledge and a voice of their own. Population proportions are computed, not guessed, so a run reflects the population you describe.
Your data is yours
You own your surveys and results. We don't sell data or use your surveys to train AI models.
Easy to start
Sign up for free with just your email and write your first survey in minutes. No sales call, no setup project.
Want to talk it through?
Whether you're planning a study or curious whether a simulated panel fits your work, we'd like to hear from you.