HumanPanel runs your survey on up to 1,000 simulated respondents from realistic population segments. Watch every answer arrive live, then get the verdict: numbers by segment, the reasons behind them, and a clear summary.
Would you pay $4 more per order for same-day delivery?
Ben Walker
Maybe27 · Electrician · Small towns
“Would be handy for parts on a job, if it actually reaches us out here.”
Sofia Rossi
Yes, definitely38 · Nurse, night shifts · Suburbs
“I sleep when the shops are open. Delivery is how I get anything.”
Jamal Carter
No31 · Warehouse associate · Outer suburbs
“I know how those boxes move. Not paying extra for it.”
HumanPanel is a synthetic survey panel. You describe who you want to hear from and write your questions; HumanPanel builds a simulated population of up to 1,000 distinct respondents, has each one answer in their own voice, and reports the results by segment with a written summary. It is built for piloting and exploring before real fieldwork.
How it works
No recruiting, no scheduling, no waiting for fieldwork. Just your questions and a panel built for them.
Describe who you want to hear from and add up to 10 questions: single or multiple choice, yes/no, true/false or free text.
Plausible settings within your population, such as city centers and small towns, each with its own situation and mix of people.
Every respondent gets a background, beliefs and blind spots, then answers each question with a reason. Watch it happen live.
Results overall and by world, recurring themes with verbatim quotes, and a written summary, emailed when it's ready.
What you get
Every run ends with a verdict you can act on, broken down by the segments that matter. Illustrative example below.
Summary of 250 respondents
Willingness rises with time pressure more than income. Night-shift workers and small business owners are the strongest yes; retirees plan ahead and see little value.
City center
Suburbs
Small towns
Time matters more than money
“I sleep when the shops are open.”
Planning replaces urgency
“Nothing I buy needs to arrive today.”
38 · Nurse, night shifts · Suburbs
Works nights at a regional hospital and shops almost entirely online. Careful with money, but pays for convenience when it saves sleep. Has never heard the term “same-day fee” but notices when delivery costs change.
Use cases
Researchers, founders, product teams and policy analysts use simulated panels to move faster before real research.
See which segments bite at a price or a new idea before you build it.
Example: Would you switch plans for 20% off with a one-year commitment?
Compare headlines, claims and tone, and read why each one lands or doesn't.
Example: Which of these three taglines makes you most likely to learn more?
Catch confusing wording and missing options before real fieldwork.
Example: Run the draft once, read the reasons, fix the questions people misread.
Explore how different communities might react to a proposal or change.
Example: Should the city replace street parking with protected bike lanes?
Form hypotheses about unfamiliar audiences before you spend on research.
Example: How do small shop owners outside the capital pay their suppliers today?
Find out which features matter to whom, and what would make people churn.
Example: Which two of these features would you miss most if they disappeared?
Compare
Different tools for different moments. Use HumanPanel to explore and pilot; use real panels to confirm.
| HumanPanel | Traditional panel | |
|---|---|---|
| First answers | Within seconds | Days to weeks of recruiting and fieldwork |
| Changing a question | Edit and run again the same day | Often means new fieldwork |
| Getting started | Sign up with your email and write a survey in minutes | Briefs, quotes and scheduling with a vendor |
| Segments | Designed for each survey, up to 8 worlds | Limited by who can be recruited |
| Reasons behind answers | Every respondent explains every answer | Open-ended questions add time and cost |
| Real people | No, respondents are simulated | Yes |
Trust
Respondents are simulated, and every summary says so, along with any limits of the sample. Use HumanPanel to explore, then confirm what matters with real people.
You own your surveys and results. We don't sell your data or use your surveys to train AI models.
No passwords to leak: you sign in with a one-time code sent to your email. Codes and session tokens are stored only as hashes, and every request is checked against your account.
FAQ
A synthetic survey panel is a group of AI-simulated respondents that answer a survey the way people with specific backgrounds plausibly would. HumanPanel builds up to 1,000 of them for each run, spread across population segments you describe, and each one explains their answer in their own words.
Simulated respondents are directional, not a measurement of real opinion. They are useful for spotting likely reactions, differences between segments and confusing questions quickly and cheaply. They can reflect biases of the underlying AI models, so validate important decisions with real respondents. Every HumanPanel summary includes these caveats.
The first answers usually appear within seconds, and you can watch respondents join and answer live. Small panels typically finish in minutes; larger panels take longer. HumanPanel emails you when the results are ready.
Sign up for free with just your email address: no password and no credit card needed. You can write your first survey right away, describe who should answer it, and start a run when you're ready.
Up to 10 questions per survey, in five types: single choice, multiple choice (with an optional maximum), yes/no, true/false and free text. Free-text answers are summarized into themes with verbatim quotes.
Yes. You describe the target population, for example "working adults in Bangladesh across income levels", and choose how many respondents (up to 1,000) and how many worlds (1 to 8). HumanPanel designs segments within that population and reports results for each one.
No. HumanPanel does not use your surveys or results to train AI models, and does not sell your data. Survey content is sent to AI model providers only to generate your run.
No. HumanPanel is for piloting and exploring: testing wording, comparing ideas and forming hypotheses before you spend on fieldwork. For decisions that matter, confirm what you learn with real people.
Something else? Email contact@humanpanel.ai
Write the questions, pick your people, and watch the answers roll in. Get started for free with just your email.